Post Detail
- 14 Jun 2023
EXXONMOBIL Campaign
In order to increase fuel consumption at its Esso and Mobil service stations, the company, in coordination with the Public Relations agency, Image & Press, decided to carry out the Help Us Help campaign, which sought to deliver typhlological elements to the greatest number. possible of blind children in Colombia. This is how the little ones received backpacks, rulers, punches, notebooks and books in Braile, to facilitate the students' learning process.
Coverage
The campaign was carried out nationwide and a thermometer was installed at each service station that measured the amount of money for blind children.
The agency, for its part, held press conferences in each of the cities explaining the benefit for blind children and highlighting the work of ExxonMobil.
Results
Fuel sales exceeded expectations and many more children than expected benefited, as did the service stations that were linked to the campaign.
The result of the campaign carried out in Colombia was held up as an example of good public relations management for the company in all the countries where ExxonMobil operates.
Alliances
This event was held in coordination with the Presidency of the Republic and different associations that benefit blind children throughout the country and was held for two years in a row.
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