SEO strategies to position your website

To position your website you need a good SEO strategy to make yourself visible to search engines, such as Google. Here we tell you how to do it.

These are the SEO strategies to position your website

To position your website you need a good SEO (Search Engine Optimization) strategy to make yourself visible to search engines, such as Google. Remember, in this digital world, your page is the showcase through which you show yourself, build customer loyalty, seduce others and increase sales.

Now, the most important thing for SEO is to produce original or natural content that is of interest to your target audience, that includes keywords or search terms, and that answers the questions that users ask themselves when they are searching for a topic in Internet.

With this work you must improve the parameters to make visible how well-known your website is using links to the website, presence on social networks, mentions in other media. Measure the number of users who click and/or enter the website, how many of them interact and buy your products or services.

Advantages of incorporating SEO into your website

It is an investment that requires patience. Optimizing your website requires consistency and perseverance so that you can position yourself, hopefully in the first 5 places. This way you will achieve quality traffic. However, to obtain greater visibility we recommend, at the beginning and in some key moments, to support yourself with SEM, which is paid SEO.

Position your website , applying SEO techniques, reinforcing the reputation and user experience, which translates into better results for the objectives you have set for yourself.

Another detail, no less important, that you should take into account is the loading speed. You may have done a very good job of SEO, but if the page is slow, you are going to get a too high bounce rate, because no one likes to wait in the digital world. In addition, you are going to give a bad image of your brand.

Increase your recognition on social networks , through which you can share with your community the different content hosted on your website. This should be a constant strategy for your positioning.

Make your website profitable through constant work with valuable content that attracts the greatest number of visits, which in turn become sales that generate profits and the recognition expected as a brand.

Build credibility with the two key factors of SEO: authority and relevance. That is, when a user performs a search on Google, they will only enter the first pages that they see, because they are the ones that give you the necessary confidence to take you into account.

It allows you to measure, optimize and audit. Because it is a digital resource, you can evaluate the results of all your SEO techniques and practices, so that you can improve and correct content that does not meet user expectations.

You must optimize for search engines. This includes titles (H1-H6), descriptions, answers to user questions, tags for editorial and commercial content, images and videos.

Also, don't forget to optimize your website for viewing on mobile phones. You also have to carry out SEO audits, which give you the opportunity to identify areas for improvement in content, structure and search engine optimization.

Identify the keywords of your business

Using the indicated or correct keywords for your site is part of your strategy to position yourself at the top of the search engines. To do this, you need to classify them in order of relevance to the fixed contents of the page and to the posts on the blog or on your Fan Page.

Keywords, depending on the search intention, are classified as follows:

1. Informative: they are searches with a specific question. It's when you start with words, like these: what, when, how, why.
2. Navigational: These are the occasions when you search for a specific brand or site. Example: Image & Press.
3. Commercials: On this occasion you have the intention of purchasing. Then, you start looking for information about the product or service, through reviews, testimonials, opinions or comparisons.
4. Transactional: These are the moments in which you seek to perform a specific action. You use terms such as sale, purchase, price, reservation, which are related to the conversion. This is the most desired intention for an e-commerce.

According to their extension, they are known as:

1. Head keywords: they are made up of one or two words, it is usually the most common way in which users perform searches. Therefore, they become the most difficult to position due to high competition, however it is not an impossible mission. Example: Keywords.
2. Middle tail: These are two or three words with which searches are carried out and they also tend to have a high search volume. They are the most used terms in SEO strategies, because they are more concise. Example: SEO and SEM positioning .
3. Long tail: these are phrases of more than four words, which are not as competitive, but are effective for conversion, since they have a very clear search intention and are easy to position. Example: How SEO is applied.

Connect your content through links

Links that can be internal and external connect your SEO content with other articles or pages. The internal ones help us so that users can navigate through the different sections of our website.

For their part, external links serve so that your users can complement the information that you give them on another website. The quality and reliability of these links depends on the positioning that Google gives you.

With all these parameters, you are now ready to create attractive, simple and quality SEO content, focused on your services or products that you are selling. Remember that all this work requires effort, perseverance and time to obtain the expected results for your company, which include greater visibility in Google searches.

Sources

https://www.iriaalvarez.com/7-estrategias-seo-para-positionar-tu-web/

https://www.cyberclick.es/que-es/seo#importante-seo

https://www.tiendanube.com/blog/palabras-clave/#:~:text=Las%20palabras%20clave%20(keywords)%20son,qu%C3%A9%20trata%20un%20sitio%20determinado .

https://nestrategia.com/factores-seo-mas-importantes/#:~:text=Nestrategia%20te%20ayudamos-,La%20longitud%20y%20la%20calidad%20del%20contenido%2C%20principal%20pilar%20del , from%20our%20positioning%20in%20Google .