Guestposting and how to position your brand

What is guest posting?

Guest posting or Guest Blogging is one of the strategies to promote your brand, with the guest publication of your editorial content through a link on another domain, which is related in some way to your business or complements information of interest to for the two web pages.

With this Guest Author strategy, as it is also known, your website traffic will increase by reaching other audiences. Therefore, the page will perform better within search engines, as the content is considered valuable, ranking higher in the SERP ( Search Engine Results Page ).

What is SERP? It is each of the web pages that show you the results in search engines, such as Google. A SERP shows you organic and paid results, videos, snippets , images, videos, locations...

Guest Posting and its advantages

In this way, promoting your brand by exchanging posts with the chosen websites, in addition to increasing traffic to your website, will bring you great advantages such as these:

Strategic collaborations, as we have already mentioned, will help you position yourself in market niches that you thought were unattainable, you will become an expert and source of consultation for the potential clients you pursue.

SEO positioning is achieved with constant work improving link building , one of the most interesting methods for SEO positioning. That is, if other sites with links take you to your blog it will be very relevant to search engines, such as Google. Ideally, these pages have a higher authority than yours.

It is important that you agree with your guest post collaborators so that the contents are included as dofollow or follow , which achieves greater relevance for search engines. Do not use nofollow links, which prevent the destination page from ranking.

Domain authority , for its part, is achieved when you demonstrate to your audience that you are an expert in the topic(s), publishing your content on other websites, promoting trust in your brand.

You can get valuable content with other specialists that you can invite and thus offer your audience relevant, current, trending topics that offer a differentiator within the market niche you pursue.

If you want your articles to appear in the first positions on Google, you require links from other media that point to those contents.

How to choose the best blog to write a guest post?

If you are already clear about the purpose of increasing your audience, now you must carry out research to locate the sites with which you intend to create an alliance. Create a list of possible blogs, taking into account those that have more traffic and authority than yours.

Also, look at the number of followers the region or country of your interest has on their social networks (Facebook, Twitter, LinkedIn), if they publish news, how many subscribers they have, among other details.

Don't forget to carefully review the content, the way it is written, the length, the quality and whether it can be used to share on your website. Additionally, you must make sure that you are going to write in the right place for your market niche or buyer persona.

Blogs chosen. Now send the proposal by email, informing relevant aspects of your business, how interesting the publication of your content would be, what catches their attention and at once you can propose about three topics for them to choose from.

After agreeing to the creation of natural content, as a guest, you agree to the conditions of the shared posts: the number of links to include (do not exaggerate); the length of the articles, and whether images, videos or other resources will be allowed.

It is essential that you keep in mind not to make these mistakes:

• Creating excessive links for content is distracting and it is very possible that the reader abandons the topic.
• Do not include links or URLs that are not relevant to the topic of the article.
• Do not write to promote your business or brag about your brand, that is not the intention of this content.

After publishing you have to follow up, looking to see if there are comments to respond to, interact in some way with the users who liked or shared your article. Remember, on networks responses and interactions must be immediate.

Guest posting, from what you have realized, has become one of the most useful and effective content marketing methods when it comes to expanding your reach, and for which you must be willing to invest time. , effort and commitment to your brand.