The communications agency, a strategic partner of your company

There are several reasons or reasons for you to have a communications and Public Relations (PR) agency as a strategic partner. Your business will be more profitable, because this alliance will allow you to dedicate 100% to your Core Business, while the agency manages communication and brand reputation, effectively with campaigns adapted to the needs of your business.

Your successful and effective relationship with journalists and different media outlets will allow your company's reputation to be known through the media and your social networks.

What services does a press agency offer you?

An agency supports you in public relations issues, press management (free press, press conferences, media tours, earn media ), events, public affairs; brand positioning, communication management towards communities in the corporate environment, business conferences, digital campaigns, external business communication.

In addition, it has the ability to create content about your company so that it becomes the news that we see, read and hear every day. The contents are directed with a clear message to the different media, such as press, radio, television and digital media to reach the public of interest for your company.

It will support you in the different brand positioning campaigns through the work of Guestposting , it helps you improve and strengthen the position of your company in the market, increasing the number of consumers and supporting your advertising campaigns.

Also, they will design the strategy and creation of SEO content for your company's blog and website. Additionally, they will be part of the work team of the marketing and communications areas of your company.

What are the advantages of having a communications agency

1. Planning and strategy: as specialists, communication will always follow the appropriate route, will be effective and will impact the target audience, according to the circumstances or objectives pursued.
2. Efficiency with the media: PR agencies work as mediators between companies and the media. Also, they are responsible for transmitting and managing information effectively.
3. Crisis solution with the media: Brand reputation often depends on the good handling given to the different crises that a company may face. The advice of a professional is essential. (link to company spokesperson content)
4. Adaptation to trends: one of the jobs of an agency is to always be up to date with developments in the sector, which must be identified to achieve efficient objectives with a more critical, creative and fresh vision.

One of the best investments a company can make is in communications, which should be aimed at obtaining results from your strategic objectives. If you are looking for a communication and PR agency in Colombia, it has the advice of expert professionals in Image and Press, with more than 35 years in communications management.

These are the services you can hire:

Public relations

• Communication strategies, free press and advertising
• Media monitoring
• Media analysis
• Alliances with government entities and NGOs
• Spokesperson training and visualization
• Work shops
• Press conferences
• Spokesperson Media Tour
• Corporate dissemination and press campaigns

Events

• Conventions
• Academic events
• Product launch
• BTL campaigns
• Corporate and marketing events

Digital marketing

• Communication strategies
• Web content
• Style correction
• Public relations campaigns
• Social media manager
• SEO Positioning
• Technical and editorial optimization of websites
• Free Press
• Graphic design
• Writing and editing of books
• Web and online store design
• e-PR: campaigns with influencers
• Web projects
• Blog creation
• Mail marketing

Business consulting

• Marketing studies
• Business conferences and
• Strategic Alliances

Corporate communication

• Internal and external communication
• Risk management and crisis management
• Social responsibility campaigns
• Editorial content development
• Brand: Branding, naming, corporate identity, storytelling and storydoing.
• Audiovisual production