"Spokesperson's Guide: How to Speak to the Media and Social Networks"

Being the spokesperson for a company or entity carries the responsibility of communicating effectively and accurately through various media. How to handle these situations professionally and effectively? Here is a detailed guide to face each medium with confidence.

1. Written Press: For the press, clarity and brevity are key. Think about powerful headlines and sentences that tell the story simply and clearly. Offer interesting statements and concreteness in each word to capture the reader's attention.
2. Radio and Television: Here, sound ideas are your allies. Summarizing the story and presenting your point of view in concise sentences of 50 to 60 words is essential. Speak in a conversational tone, avoid jargon, and keep your message clear and brief, as if you were talking to close friends.
3. Internet and Social Networks: Immediacy and interaction are key. Focus on speed when breaking the news, but without losing precision. Use a conversational tone, avoid jargon, and make sure your message is clear and engaging for your online audience.

How to prepare?

• Know the topic thoroughly.
• Adapt your message to the medium and its audience.
• Anticipate possible questions and answers.
• Provides support material.
• Practice the message with credibility and clarity.

Important Tips:

• Avoid erroneous messages and keep the truth.
• Use concrete and simple examples.
• Offer additional information if necessary.
• Dress appropriately and maintain composure in front of the camera.

During the Interview:

• Relax and stay focused.
• Beware of surprises and correct misunderstandings.
• If possible, record the interview for your records.

Personal Image Matters:

• Pay attention to clothing.
• Proper use of accessories and details.
• Take care of your tone of voice and physical presentation.

Not to do:

• Avoid excessive use of technicalities.
• Don't lose eye contact.
• Maintain an open and friendly posture.

Adapting to each medium is key to being an effective spokesperson. Maintain clarity, brevity, and a strong message on each platform. Effective communication is an art that, with practice and understanding of the medium, you can master. Let's speak with confidence!