The new trends in business communications for this year

 The communications trends for this year are framed in the digital world, with the new formats and platforms that position your brands.

The communications trends for this year are framed in the digital world, with the new formats and platforms that position your brands.

1. Communications automation

Currently, the world does not sleep, everything works 24/7, and communications are no exception. If you automate your processes with an appropriate strategy and go on vacation, the business does not stop. With the automation of your communications, among others, you will be able to:

• Develop marketing processes
• Reduce costs
• Work time efficiency
• Schedule your networks
• Automatic segmentation of your databases
• Interactions with users
• Sending relevant content with Email Marketing to convert your leads into customers

2. Communications adapted to mobile

Now, digital content must be adapted to the mobile format, due to its versatility and accessibility at any time and place. There, you can publish and view formats, such as videos, infographics, email, networks, applications and meeting rooms, called Team, Zoom or Webex.

H2: 3. Networks, real-time communication with your audience

Social networks allow you, in addition to creating, getting to know and building loyalty in a community, differentiating yourself from the competition, having less expensive advertising, attracting potential customers, increasing your sales, improving your customer service, enhancing your brand reputation and interacting with your audience.

The management of social networks will depend on your objectives and the market in which you operate. Initially, you have to draw up a strategy that reinforces your brand reputation and makes your products and services known as something new.

4. Influencers bring you closer to new audiences

If you pursue new audiences or market niches through social networks, you should look for an influencer who could help you. It is a fact that nearly 5 billion people in the world have accounts and interact on networks. Now, depending on your objectives, you must choose the micro influencer or the celebrity who will talk about your business to their followers.

5. Reputation management and crisis prevention in your company

There are times when you would like to be on the front page of the media, especially when you are about to launch your next campaign or want to improve your brand reputation. However, in times of crisis the opposite happens, you do not want to be so visible or at least that the information that is made public is handled in the best way by one of the spokespersons (link to Company Spokesperson) of your company. company.

They are two strategies focused on connecting a network of allies that allows you to reflect a positive, close and imprinted reputation in the minds of your followers and clients. Therefore, your communication initiatives must be supported mainly by digital media, pursuing sustainable results for your organization.

6. Transmedia Campaigns allow you to innovate

Transmedia advertising has become essential in company campaigns, because it allows you to make small innovations with which you can make big changes, through the tools that currently exist. It is a bet with which you combine different formats and platforms to promote your services or products.

As a businessman or businesswoman you have to start or continue exploring new strategies that allow you to retain your regular customers and connect with potential ones, in order to stay current and continue growing.

7. Streamings, an effective way to promote your brand

Streaming is a way to promote your company's services and/or products, to enhance your brand, build relationships with your audience and retain regular customers. Additionally, you will generate many opportunities to learn about your target niche.

For these live broadcasts to be possible, you must plan the dates, time and topics of interest so that your audience is eager to connect at the next opportunity.

In short, the new trends in internal and external communications are addressing all areas of companies that want to grow and remain current in the market, in a world where competition is greater every day.